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What is the engagement rate metric? How is it calculated? And what is its purpose?
What is the engagement rate metric? How is it calculated? And what is its purpose?

Engagement rate metric, calculation and purpose

Written by Bruce
Updated over a week ago

In social media marketing, the engagement rate (ER value) is a crucial metric that tells marketers how their social media activities are impacting their audience. On TikTok, engagement rate is also a vital metric. On the EchoTik.live website, we can view the engagement rate metric for TikTok influencers' short videos. So, what is the engagement rate metric? How is it calculated? And what is its purpose?

## What is the engagement rate metric (ER value)?

The engagement rate metric refers to the interactions between the audience and the publisher on social media. These interactions may include likes, comments, shares, and clicks, among others. These interactions can help marketers understand the success of their social media activities. Engagement rate is usually expressed as a percentage to show the relationship between the number of interactions on social media and the number of viewers.

## How is the engagement rate metric calculated?

Calculating the engagement rate metric is straightforward. You only need to divide the number of interactions by the number of views and display the result as a percentage. The formula is: (number of likes + number of comments + number of shares) / number of views. For example, if a TikTok video has 1000 views, and 100 people liked it, 50 people commented on it, and 25 people shared it, the total number of interactions for the video is 175. Therefore, the engagement rate for the video is 17.5%.

## What is the purpose of the engagement rate metric (ER value)?

The engagement rate metric can help marketers understand the success of their social media activities. By understanding how the audience interacts with their brand or content, marketers can determine which activities are popular and need improvement. Additionally, the engagement rate metric can help marketers understand the audience's level of interest in their brand or content. If a video has a high engagement rate, marketers can assume that the audience is highly interested in the brand or content. By understanding the audience's interests, marketers can develop more targeted marketing strategies.

Furthermore, it can also help us effectively filter out high-quality influencers and identify whether they have any data fraud issues.

On EchoTik.live, we can view the engagement rate metric (ER value) for TikTok influencers' short videos. This is very useful for those who want to do marketing and sales on TikTok, and it is the most effective and fastest way to screen influencers.