EchoScore is an algorithm created by our team to determine the influence and sales ability of influencers. It uses various factors in its calculations such as engagement rate.

EchoScore can be used as a reference when deciding between two influencers. Generally, a higher score indicates a better influencer than a lower score.

However, EchoScore should not be used as an authoritative standard for influence and sales. Other factors, such as the influencer’s brand fit and target audience, need to be taken into account.