When starting to operate a new platform, we always want to get an overview of the platform, hot categories, total sales, growth potential, competition, consumer profile, and other overall data first.
EchoTik is a big data product that has accumulated a lot of platform data, and we have the ability to give you some more global and professional perspectives and data.
TikTok influencer platform-level analysis
Starting an e-commerce business on TikTok is unique, and influencers are the key to being able to gain business success on TikTok compared to traditional shelf e-commerce. When entering a new market, it is necessary to understand the level of market influencers first.
Entrance to the function: Platform-level influencer analysis
Global Influencer Distribution
EchoTik calculates the distribution of TikTok followers every two days:
And the number of total influencers and the number of premium influencers are distinguished. Among them, premium influencers are more worthy of our attention, and the total size of these influencer accounts is more representative of the prosperity of a region's netroots economy.
Distribution of influencers by country/region
For each region where TikTok has conducted closed-loop e-commerce, EchoTik has compiled the most recent basic data for that region, including:
Key information such as population size, major languages
GDP per capita, online spending power, Internet penetration, e-commerce penetration, and other key information for e-commerce business
Also, the number of influencers in the region at each level is calculated once a day:
Global Top1000
Head, shoulder, waist, small influencers, tail influencers
The distribution of influencers with bandwagon behavior will also be calculated for:
Global Top100 and Top1000 Sellers
Head, shoulder, waist, small, tail Sellers
With this data, you can basically quickly assess the general situation of this market.
Product and sales overview
New to a platform and marketplace, we need to figure out where it fits and what categories are hot. EchoTik has categorized and analyzed the merchandise data, and you can view these data.
Market Overview
The latest basic data for this market, including:
Key information such as population size, major languages
GDP per capita, online spending power, Internet penetration, e-commerce penetration, and other key information for e-commerce business
Sales data of category
Estimated GMV and share of category:
Some basic indicators for the category:
Sales, GMV, and the number of products in each price segment of the category:
List of hot products:
For more platform-level data, come explore EchoTik!