The influencer "The Originote" is an example to demonstrate how to analyze influencer data using the EchoTik website.
"The Originote" is a popular TikTok influencer focusing on recommending and promoting skincare and beauty products. Through the influencer detail page on the EchoTik website, we can get a comprehensive understanding of her performance on the TikTok platform.
Firstly, in the basic data section, we can see that this influencer has 12 million fans currently. In the past 30 days, her fans increased by 2.21 million, with a growth rate of 18%. Her likes increased by 180,000. Her content types are primarily skincare and beauty product recommendations. In the past 30 days, she released 50 short videos and hosted 184 live streams. In terms of sales, in the past 30 days, she achieved a sales volume of Rp63.04 billion through live streaming on TikTok, with an average sales of Rp342.62 million per live stream.
In the promoted video section, we can see that in the past 30 days, the 50 short videos she released received an average of 2.99 million views, 34,000 likes, 7,872 comments, and 7,039 shares. According to the video list, the short video with the highest number of views recently was "2 Kata untuk The Originote versi kalian apa nih?👀 #TheOriginote" released on May 12, 2023.
In the promoted live stream section, we can see that in the past 30 days, she hosted 184 live streams with an average of 21,600 concurrent viewers and 60,000 comments. The average sales volume per live stream was 5,000, and the average sales amount was Rp342.62 million, with a conversion rate of 23.08%.
In the promoted product section, we can see that in the past 30 days, she promoted 33 products with a sales volume of 1.5 million and a sales amount of Rp104.8 billion. These products were associated with 50 short videos and 171 live streams.
In summary, through the influencer detail page on the EchoTik website, we can clearly understand key data about a particular influencer’s development, content trends, preferences in promoting products, and sales amount on TikTok. This provides essential references for further analysis of the influencer's operations and product selection. The data-based influencer analysis platform like EchoTik has high application value for brands and agencies to select and manage short video and live streaming influencers.